We get it… asking for donations is tough. But here’s the good news. According to CAFSA (Charity Aid Foundation South Africa) 85% of Gauteng’s population gives every month, and they give to those around them.

Here are 5 tips for asking for people’s hard earned cash:

    1. Know your donor. You know the passions your friends and families share. Target the ones who identify with your cause and let them know the good work your chosen NGO is doing.
    2. Don’t pounce on your donor. Warm them up with a friendly phone call or message before asking for donations. Plan your fundraising campaign and start with information about the cause on your social media feeds before you ask for money. This will give them context and they will know the passion you have for your cause.
    3. Don’t be boring. Although it’s easier to just ask, rather make your fundraising campaign fun. Ride in an animal suit or do something epic. Donors want to see your commitment to the cause.
    4. Ask for a specific amount. Why is this important? Because it takes the burden off of the donor to figure out what size of a donation is necessary. The less thinking the better.
    5. Follow up. Not getting the response you wanted? Follow up. Sometimes people just forget to give or they are waiting for the end of the month.

Happy funding!

12 responses to “How to ask for donations, nicely…”

  • 24

    Tsakisi :

    I’m a cleaner
    I’m a mother of 4 children age 15 to 7 months I’m a bread winner my partner had lost his job as a security officer in March
    Now we have moved to a place in attridgevill and there’s no light and toilet can you please help me to get help with building material for toilet things like sand cement bricks toilet set and the door thank you

    • Lesa replied :

      Good Morning Tsakisi,
      Thank you for your message, I’m sorry for your current situation for you and your family. Unfortunately we cannot support individuals, only section 18A exempt NGOs. I would suggest reaching out to organisations such as the South African division of Habitat for Humanity (https://habitat.org.za/), as they assist people with building homes. I hope this helps you.

  • 27

    Lindiwe Mgabhi :

    We are the organisation of Nkosibagcine Orphans HIV/SIDS asking for donations .We are working with 100 children who are disable,homeless, orphans, those living with dieseas. We also do bead work,sewing and cultural dance and many other activities. We wish to build a home for these children one day. Your donation could make a difference.

  • 20

    SimoneG :

    Hi Daniel. We’re so sorry to hear about your loss. Unfortunately we cannot support individuals, only section 18A exempt NGOs.

  • 6

    Nomagugu mavuso :

    I girls I you it’s school grade 10 asking donations to the school many to school and inform the school I you ride the mathematics and sayns are asking to help me et the children to help me may Mather was not are jobs may father is part awey in 2you no one at home the job place ask

  • 29

    Rebecca Mailola :

    Dear Sir/Madam

    Can you help me on how to write a letter for donations.
    Asking for registration fee of 6500.
    Nfsas rejected my application.

  • 25

    phumlani Banda :

    Thanks for tips

  • 2

    Lerato :

    Thanks for tips

  • 21


    Hi NOSIPHO MANXITHI : Thanks for the TIPS!!!.

  • 16

    Nosipho Manxithi :

    thank you so much for the TIPS!!!

    • Lindiwe p mgabhi replied :

      Nkosibagcine orphans HIV asked to help a children to the need and skills and the office week and the schools uniform and food place can asked to help the children to the schools uniform and the need and

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